TMI PROMOTIONS is a tool to optimize promotional tactical budgets centered around the traditional channel. How much promotions weight on location purchases? What is the promotion’s reach across locations? What promotions are the most sold? How do regions and sub channels behave when a promotion is activated?
1. Product leve
3. Regional analysis
4. Main cities
5. Sub channel analysis (retail, mini markets)
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Find regional trends and opportunities to strengthen your tactical plans