TMI MONITOR is a monthly report that covers the general trends in the Colombian traditional distribution channel. It presents the main changes on key market indicators making it easy for you to find new opportunities and to contrast your results against the market performance.
TMI MONITOR
Content
1. Product level
- Entire product basket - All
2. Indexes
- Channel purchases
- Buying locations
- Total, recovered, lost, retained
- Purchases per location
- Average purchase
- Purchases per location
- Supply Price Index
3. Regional Analysis
4. Sub channel analysis (traditional retail, mini markets, wholesalers)
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TMI
Monitor
TMI
Monitor
Stay up to date with the behavior of the channel, the regions and sub channels
TMI
Regions
TMI
Regions
Find regional trends and opportunities to strengthen your tactical plans
TMI
Categories
TMI
Categories
Define tactical and strategic plans for your brands based on the best channel information
TMI
Prices
TMI
Prices
Take control of your pricing strategy, understanding channel trends
TMI
Coverage
TMI
Coverage
Find the best information about main cities to guide your tactical actions
TMI
Launches
TMI
Launches
Evaluate and improve your product launch strategies by understanding market behavior.
TMI
Promotions
TMI
Promotions
Optimize your promotional budget by understanding the purchase behavior by location.
TMI
Consulting
TMI
Consulting
The best channel information combined with our knowledge and expertise makes us great partners to help you solve your business challenges.